Stuart Brown and Simeon Roane.
WHY DID WE BRING THE WORLD’S GREATEST RUGBY PLAYERS TOGETHER AND COVER THEM IN ACRYLIC PAINT?
Impact. The force generated when two or more world-class rugby players collide is awesome. So when we set out to create the Rugby World Cup campaign for adidas, we wanted to do more than just make some ads. We wanted people to see and experience what it feels like to be hit
PRINT AND PHOTOGRAPHY
The players were all covered in paint, and ‘thrown to the canvas’, literally.
FONT
Using Stuart’s handwriting finger painting we created individual PSDs of each letter to set all the headlines in InDesign. This allowed simple translations, using the same files for French and Italian.
Download the font if you’d like to have a play. It’s upper case only and used at your own risk. DOWNLOAD.
JONNY WILKINSON TACTICAL AD’
After Jonny scored the last drop kick winning the World Cup for England, I retouched and delivered this print ad’ for The Sun on the Monday morning.
Case Study Video
